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Why I Do Marketing for the Arts

As artists, we tend to strive for a certain type of perfection. Just like the greatest of athletes, we aim for the best we can possibly be. It takes a toll on us mentally and physically, but so what? That rush when we achieve a performance of sublime excellence is fantastic and worth the hours spent in rehearsals and practice rooms. We do it because we care and love this art form we have chosen.

And yet, is that enough? Is it enough to reach the peak of personal excellence? Is it enough to have mastered the toughest of technical passages or trickiest of tunings?

Read on…

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