When done right, self-service is a great option to offer customers. When done to merely cut costs, or when done with a poor understanding of the user, it’s mostly annoying. – Seth Godin
Patrons new to the arts are often surprised to learn that some of the highest-calibre artistic offerings in cities like Toronto are primarily presented by volunteer-run organizations (like the Women’s Musical Club of Toronto), or just a handful of full-time staff (like Soundstreams Canada or Alliance Française).
They accomplish the Herculean job of creating rich artistic experiences and eye-catching marketing materials with limited resources. These are the hidden miracles that arts professionals and volunteers work everyday, despite the thankless task. The personal fulfillment they take from the job is one of the reasons they stick around, despite the fraught realities confronting the arts.
It is this dedication that makes the challenge of attracting new audiences such a frustrating one. What more can be done to show the value of the arts? How much more can we give to the creation of unique and memorable artistic experiences? Read on…